As a business owner, it is imperative to have a certain plan of attack for the holiday season. The buying behavior of customers tends to change and there is an increase in field competition. Establishing a successful holiday advertising strategy lets you maximise the busy holiday season to make a positive impact on your bottom line. Below are some tips to do this:
The holiday season ramps up in October, so deciding on a plan and finalising in August or early September is a great goal. Putting a well-organised plan ahead of the holiday season will make sure your business is ready to jump in head-on. During the planning stage, include the possibility of hiring a digital marketing agency singapore for a more successful campaign.
Decide on your Promotion for Each Holiday
You need to map out every holiday on a calendar and determine which promotion you want to run for them. Determine which language your company will use. Using consistent language across your advertising and marketing platforms creates a bond and a more successful campaign. After knowing which promotions you are running for every holiday and the way you want to talk about them lets you plan to determine when to start advertising for a certain promotion.
Create Holiday-Specific Content
Surveys show that 7 out of 10 holiday shoppers are not decided on what to purchase when they begin shopping for the holidays. Providing customers with content relevant to their wants and needs increases the chances of them engaging with it.
As you create content, emphasise the part of your product or service that makes you different from your competitors. Ensure your offers stand out from the rest to make undecided customers make their decision.
Determine your Budget
Usually, you will have to increase your advertising budget to a bigger volume of shoppers. Ensure you have a budget set for every holiday promotion. Planning to spend more on advertising efforts during the holiday season will let you make the most of the increased search volume and buyer engagement.